New Regulations in Hollywood! Do Families Need to Consent for AI Replication of Deceased Stars?

California has passed new legislation AB1836, which requires explicit consent from the estates of deceased performers before creating AI replicas for various digital representations in films, television, and games. The law aims to enhance the protection of performers' rights in the era of artificial intelligence. The SAG-AFTRA union has expressed its support and is collaborating with AI companies Narrativ and ElevenLabs to establish a platform that allows actors to license their voice AI clones, ensuring control over how and where their likeness is used. This initiative will not only impact Hollywood.